A flower shop in the Rockridge neighborhood of Oakland, sourcing primarily local, sustainably grown blooms!

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Wildflower & Fern opened in September 2018 at the historic Market Hall floral shop, located in the Rockridge neighborhood of Oakland in beautiful Northern California. Proprietor Sarah Reyes has worked as a botanical liaison, promoting and supporting local flower farmers and foragers. Carrying on with this mission, Wildflower and Fern continues to promote and share local and ethically grown flowers with the community. As a full-service retail shop we focus on local, ethical flowers with natural aesthetic design as well as offerings of specialty plants and orchids. We are known for our hand tied bouquets and vase arrangements, which are available for delivery or pick-up. We also cater to weddings, weekly deliveries, and celebration-of-life services.